You do not need to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has distracted by the recent times. Some of the recent studies reveal online traffic which comes from mobile platform accounts dansko was the distributor 15% of the total visitors and it is rising. So, what does this mean for you? Well, it is a wake-up call if have not done anything to discuss the mobile web browsers. Since, the number of mobile web users has risen so drastically, you need to have develop a mobile version of your website rrn your target audience to keep these connected, on the move!
What Should You You should?
For hooking in internet audience at large, you may have a different website for mobiles as well due to desktops, tablets and iphones. This will work fine provided you have adequate time and patience to update all the versions regularly. But having a website developed for each single device and keeping them updated is a superb ordeal and ideally, you should have one website, which runs off one CMS, readjusts itself in different screen sizes of varying smartphones. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Website development (AWD). Although there instantly similarities between the two techniques, yet they differ in varying ways.
What is Responsive Internet page design?
Responsive Web Design has been a fad but a trend that existed for some time now now. To put it simply, responsive design identifies a web layout wherein the content, images and the other designing elements stay the same, but shrink immediately to adjust with specific screen size. In responsive type, the content can be managed from one CMS and it is quick, easy and cost efficient solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile phone and this is whereas the Adaptive designing steps when it comes to.
What is Adaptive Custom website?
Adaptive design is virtually newer concept in the industry. Essentially, this technique adapts to what displayed in the devices, depending upon the devices’ capabilities and its’ screen size. In this form of web lay-out, inspite of the idea that the content remains same, there are certain changes that appear in design and style elements, depending whether users are accessing the site from a desktop computer or through a mobile device or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the various number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for the web is yet to gain popularity in the industry, however the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its most important. However, there are certain cons of AWD practice.
Adaptive websites cost more compared to the responsive designs
AWD can goof up the entire feel of checking out the if it isn’t backed up by proper planning.
Since AWD re-adjusts the design elements and even reword content, it deliver in brand inconsistency and confuse your target audience when they see different interfaces on varying models.
So what’s The Bottomline?
While Responsive design can be the perfect solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is a lot more user-focused. In years to come, the lot more than 50% of useless users will use their mobile devices to surf the web and hence it is prudent to blend adaptive web lay-out techniques with responsive elements to leverage online visibility, engage the prospective visitors and leverage the conversion ratio.
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